Case Study: RAE Energy boosts engagement with Blacksmith Agency’s web redesign

RAE Energy boosts engagement 216% with Blacksmith Agency

RAE Energy, a global asset protection leader in the oil and gas industry, found its website failed to reflect its vast expertise and blended in with generic competitors. The challenges for the vendor, Blacksmith Agency, were to create a digital presence that differentiated the company and provided effective audience segmentation for its multiple business units.

Blacksmith Agency implemented a complete web redesign and modern brand refresh. The solution included an innovative interactive radial navigation menu and an immersive storytelling experience. This resulted in a measurable impact, including a 216% increase in average user engagement time, a 90% increase in partnership inquiries, and a 65% rise in qualified job applications.

RAE Energy