Case Study: Quali achieves 130% more demo requests with Blacksmith Agency web redesign

Quali boosts demo requests by 130% with Blacksmith Agency

Quali, a leading infrastructure automation platform, faced challenges with its outdated website, which suffered from a disjointed brand experience and text-heavy content that created a high cognitive load for users. This led to low engagement and lost leads. The Blacksmith Agency was engaged to address these issues through a comprehensive web design service.

The Blacksmith Agency implemented a complete visual identity system and streamlined user journeys, focusing on a modern, accessible, and intuitive design. This solution included a simplified conversion pathway to make requesting a demo easier. The results were a 130% increase in demo requests, a 113% increase in average engagement time, and a 38% reduction in bounce rate, delivering significant measurable impact for Quali.

Quali