Case Study: Platt College achieves 48% more organic traffic with Blacksmith Agency web redesign

Platt College boosts organic traffic 48% with Blacksmith Agency

Platt College, an established educational institution, needed to modernize its outdated yet high-performing website to better serve its mobile-first audience and create distinct identities for its various schools. They engaged the Blacksmith Agency for a data-driven web redesign to address these challenges and improve the user experience.

The Blacksmith Agency implemented a user-focused, mobile-first design strategy that included creating unique, program-specific landing pages and ensuring strong technical SEO and ADA compliance. This solution delivered a significant measurable impact for Platt College, including a 48% increase in organic traffic, a 35% increase in application starts, and a 50% increase in average engagement time.

Platt College