Blacksmith Agency
120 Case Studies
A Blacksmith Agency Case Study
Madison Funding Partners, an alternative business lender, faced challenges with an outdated and generic website that lacked credibility and conversion focus. Their platform suffered from poor user journeys and stock imagery, hindering lead generation. They engaged Blacksmith Agency for strategic web design and development to address these issues.
Blacksmith Agency implemented a professional UI/UX design with intuitive navigation and a streamlined digital lending process. This solution significantly improved the user experience. The results included a 15.7% reduction in bounce rate, a 20.4% increase in page views per session, and a 17.9% increase in lead conversion rates for Madison Funding Partners.