Case Study: JSI achieves 73% backlink growth with Blacksmith Agency SEO

JSI grows backlinks 73% with Blacksmith Agency

Blacksmith Agency was engaged by JSI, a strategic backbone for over 800 rural electric cooperatives and telecommunications providers, to address its SEO challenges. JSI's digital authority was diluted across multiple domains, which limited its organic reach. The legacy website also suffered from technical instability causing a poor user experience, thin content that failed to demonstrate expertise, and a lack of internal linking that left high-value pages with no visibility.

The solution implemented by Blacksmith Agency included a strategic SEO campaign focused on site migration, content optimization, and backlink acquisition. Specific actions involved an on-page overhaul with intent-driven keyword optimization, creating a semantic internal linking structure, and building an authority-building content hub. This strategy yielded significant results for JSI, including a 73% growth in backlinks, a 21-point increase in Domain Authority, and a 26.7% reduction in bounce rate.

JSI