Case Study: JSI boosts web sessions by 20.1% with Blacksmith Agency web design

JSI boosts total web sessions by 20.1% with Blacksmith Agency

JSI, a premier provider of broadband and compliance solutions, faced a challenge with its disjointed and text-heavy website that failed to guide high-level decision-makers effectively. The Blacksmith Agency was engaged to overhaul the site's web design to create a more strategic, conversion-focused user journey that could consolidate the company's vast portfolio of services into a unified digital ecosystem.

The Blacksmith Agency implemented a solution featuring a smart navigation overhaul and modular, Gutenberg-style layouts to break up dense information. This created a seamless user journey with integrated conversion pathways. The results were a measurable success, with the Blacksmith Agency's work driving a 20.1% increase in total web sessions and a 16.6% growth in engaged sessions.

JSI