Case Study: JSI boosts direct traffic and returning users with Blacksmith Agency branding

JSI boosts new users by 23.2% with Blacksmith Agency

JSI, a premier provider of broadband and compliance solutions, faced a challenge with a fragmented digital presence and an outdated visual style that failed to reflect their technical sophistication. The Blacksmith Agency was engaged to perform a comprehensive brand refresh to unify their platforms and establish clear design guidelines.

The Blacksmith Agency implemented a human-centric visual identity and a unified design system to ensure brand consistency. This strategic rebrand resulted in a 23.2% increase in new users from direct traffic, an 8.4% growth in returning users, and a 0.78 increase in engaged sessions per user.

JSI