Case Study: Good Foods boosts engagement and returning users with Blacksmith Agency branding

Good Foods boosts engagement 12.7% with Blacksmith Agency

Good Foods, a premium CPG brand specializing in organic dips and clean-label products, partnered with Blacksmith Agency. Their challenge was a lack of distinct brand identity online, caused by an overuse of generic stock imagery, a lack of branded iconography, and poor page loading speeds that hindered user engagement and failed to reflect their product quality.

Blacksmith Agency implemented a comprehensive branding solution, which included replacing stock photos with authentic imagery, establishing a consistent color palette with custom icons, and optimizing all visuals for web performance. The results were a 16.2% growth in impressions, a 12.7% boost in engagement, and an 18% increase in returning users.

Good Foods