Case Study: Good Foods boosts engagement with Blacksmith Agency’s web design redesign

Good Foods boosts average session duration by 46% with Blacksmith Agency

Good Foods, a family-owned company specializing in fresh dips and guacamoles, faced challenges with its poorly optimized website which had long load times, used generic imagery, and featured text-heavy layouts. These issues led to a frustrating user experience and a high bounce rate. To overcome this, Good Foods partnered with Blacksmith Agency for a comprehensive web design and UI/UX redesign to better communicate its brand essence and product quality.

Blacksmith Agency implemented a modern, user-centric custom web design with a streamlined layout and a conversion-focused form. They strategically placed trust signals like testimonials to build credibility. This solution delivered significant measurable impact for Good Foods, including a 7.6% reduction in bounce rate, a 13.6% increase in views per user, and a 46% increase in average session duration.

Good Foods