Case Study: Crummer achieves 21.9% higher conversion rates with Blacksmith Agency PPC

Crummer boosts conversion rate by 21.9% with Blacksmith Agency

The Crummer Graduate School of Business struggled with inefficient PPC campaigns that failed to convert prospective students. Their challenges included a poor mobile experience, cluttered landing pages, and forms that were difficult to find. To address this, they partnered with Blacksmith Agency for a paid media and optimization strategy.

Blacksmith Agency implemented a data-driven solution focused on landing page optimization, including moving forms to a prominent position and creating a clean, consistent user experience. This strategy resulted in a 21.9% increase in conversion rate and made their ad spend 13.8% more efficient. Additional results for Crummer included a 100% increase in market qualified leads and a 14.7% reduction in cost per click.

Crummer