Case Study: Cottey College boosts engagement and student inquiries with Blacksmith Agency

Cottey College boosts engagement 93% with Blacksmith Agency

Cottey College, a unique institution focused on women's leadership, partnered with Blacksmith Agency to overcome significant web design challenges. Their website suffered from a generic visual identity that failed to represent the prestigious college, a confusing lack of visual hierarchy, and an incoherent content presentation that prevented an effective user journey for prospective students.

Blacksmith Agency implemented a custom web design solution that included a complete brand and visual identity refresh, a new user-friendly mega menu for simplified navigation, and a refined content strategy featuring a story-driven homepage. This approach delivered a measurable impact for Cottey College, including a 93% increase in average engagement time, a 65% growth in student information requests, and a 28% reduction in bounce rate.

Cottey College