Case Study: Coastal Community Bank boosts trust and traffic with Blacksmith Agency branding

Coastal Community Bank boosts direct traffic 21.4% with Blacksmith Agency

Coastal Community Bank faced a challenge with a generic brand and a text-heavy website that failed to build trust or guide users effectively. Their outdated digital presence and insecure brand voice created a trust deficit with members. The Blacksmith Agency was engaged to address these issues with a comprehensive branding solution.

The Blacksmith Agency implemented a strategic rebrand, developing a new brand identity with a refined color palette and a professional typographic system. They also created a simplified layout with a strong visual hierarchy and clean messaging. This solution resulted in a 21.44% growth in new users from direct traffic, a 16.91% increase in returning website visitors, and a 14.47% rise in branded search volume.

Coastal Community Bank