Case Study: Coaching Right Now boosts returning users by 20.9% with Blacksmith Agency branding

Coaching Right Now increases returning users by 20.9% with Blacksmith Agency

Coaching Right Now, a leadership development firm, faced challenges with a brand identity that failed to convey its authority and differentiate it in the market, resulting in low brand recall. The Blacksmith Agency was engaged to address this disconnect in brand perception, an undifferentiated visual identity, and inconsistent brand voice.

The solution from the Blacksmith Agency involved creating a strategic brand messaging framework and a new professional visual identity, followed by a cohesive brand rollout. This rebranding effort yielded significant measurable impacts, including a 20.9% increase in returning users, a 16.7% rise in new users from direct traffic, and a 12.3% increase in branded search volume.

Coaching Right Now