Case Study: Cision doubles MQL-producing pages with Blacksmith Agency PPC optimization

Cision doubles MQL-producing pages and lifts CTR 24.8% with Blacksmith Agency

Cision, a global PR software leader, faced challenges with underperforming PPC campaigns where half of their landing pages failed to generate Marketing Qualified Leads (MQLs). They engaged the Blacksmith Agency for PPC management and landing page optimization to address issues of low ad engagement, high bounce rates, and inefficient ad spend that was inflating their cost per conversion.

The Blacksmith Agency implemented a solution focused on human-centered design, streamlined conversion points, and scannable page layouts to improve the user experience. This strategy resulted in a 100% growth in MQLs, a 24.8% increase in click-through rate, and a 14.7% reduction in cost per click, dramatically improving the efficiency and return on ad spend for Cision's campaigns.

Cision