Case Study: Cision achieves 148% user growth with Blacksmith Agency web design

Cision boosts total users by 148% with Blacksmith Agency

Cision, a premier global provider of earned media software, faced challenges with a generic and outdated website. The site suffered from a complex layout that caused cognitive overload, weak conversion focus for demo requests, and overly text-heavy sections. To address these issues, they partnered with the Blacksmith Agency for a comprehensive web design and digital transformation service.

The Blacksmith Agency implemented a modern, mobile-first design that transformed dense content into a scannable, engaging flow and streamlined the conversion form. This solution resulted in a measurable impact, including a 148% increase in total users, an 85% rise in high-quality demo requests, and a 67.7% reduction in page load speed, significantly enhancing the user experience and lead generation for Cision.

Cision