Case Study: Cision achieves 83.9% faster site responsiveness with Blacksmith Agency web development

Cision boosts site responsiveness by 83.9% with Blacksmith Agency

Cision, a premier global provider of earned media software and services, faced significant website performance issues that undermined its position as a technology leader. Its site had an extremely slow Time to Interactive of nearly 22 seconds due to heavy third-party scripts and unoptimized assets, which paralyzed user interactivity. The Blacksmith Agency was engaged to address these web development challenges.

The Blacksmith Agency implemented a solution focused on code optimization, script deferral, and a new lightweight front-end architecture. This overhaul improved site responsiveness by 83.9%, increased page speed by 67.7%, and optimized the Largest Contentful Paint by 24.6%, resulting in a far more reliable and high-performance website for Cision.

Cision