Case Study: Cision Achieves 332% More New Organic Users with Blacksmith Agency's SEO

Cision boosts new organic users by 332.8% with Blacksmith Agency

Cision, a global PR leader, faced a significant challenge as their website was invisible for key industry search terms due to poor optimization. Their site relied on internal jargon rather than the language used by potential customers searching for solutions. The Blacksmith Agency was engaged to address this through a strategic SEO campaign.

The solution implemented by Blacksmith Agency included comprehensive keyword research and integration, a complete on-page technical optimization overhaul, and the creation of an authority-building internal linking structure. This strategy delivered a measurable impact, resulting in a 332% increase in new organic users, a 72.1% growth in total organic traffic, and a 15% increase in Page 1 rankings.

Cision