Case Study: Cision boosts direct traffic with Blacksmith Agency branding

Cision boosts direct traffic by 314.8% with Blacksmith Agency

Cision, a global PR software leader, faced a challenge with a static and generic digital brand that failed to communicate its industry dominance. Their site had a fragmented narrative and a cluttered, salesy presentation that did not resonate with users. The Blacksmith Agency was engaged to provide a comprehensive branding solution to address these issues.

The Blacksmith Agency developed a fresh visual language and a simplified layout with elegant typography to create a cohesive and premium brand experience. They implemented a strong visual hierarchy and clean, benefit-driven messaging. This strategic rebrand resulted in a measurable impact, including a 314.8% increase in direct traffic, a 106.4% growth in returning users, and a 28.48% increase in engagement rate for Cision.

Cision