Case Study: CBS Rentals Boosts Portal Performance and Uptime with Blacksmith Agency

CBS Rentals reduces page load speed by 38.8% with Blacksmith Agency

Blacksmith Agency was engaged by CBS Rentals, a leading provider of construction equipment rentals, to address significant challenges with their client portal. The outdated website architecture was slow and visually unstable, causing frustration for users. It also suffered from critical accessibility failures and an inflexible content system that made updates difficult.

The solution implemented by Blacksmith Agency involved a complete web development overhaul, rebuilding the site on a modern, scalable framework. This included page restructuring for easier equipment listing and optimized media delivery. The results were highly successful, achieving 99.99% uptime reliability, a 55% improvement in cumulative layout shift, and a 38.8% reduction in page load speed.

CBS Rentals