Case Study: CBS Rentals boosts PPC conversions with Blacksmith Agency

CBS Rentals boosts conversions by 22.3% with Blacksmith Agency

CBS Rentals, a leading provider of construction equipment rentals, was struggling with inefficient PPC campaigns that had a high cost per click and were failing to capture high-intent leads. Their main challenges included a lack of dedicated landing pages, a phone-only conversion method that hindered tracking, and a disjointed post-click user experience. The Blacksmith Agency was engaged to address these issues.

The Blacksmith Agency implemented a data-driven strategy that included comprehensive PPC management and UI/UX design. They created optimized, conversion-focused landing pages with clear calls-to-action and a streamlined contact form to reduce user friction. This solution significantly improved the user experience and Quality Score. As a result, Blacksmith achieved a 22.3% increase in conversion rate, an 18.7% growth in click-through rate, and a 12.9% reduction in cost per click for the client.

CBS Rentals