Case Study: CBS Rentals achieves 14.1% higher conversions with Blacksmith Agency web design

CBS Rentals boosts conversions by 14.1% with Blacksmith Agency

CBS Rentals, a leading provider of construction equipment and jobsite solutions, was hindered by an outdated and inefficient user portal that frustrated clients and lowered operational efficiency. The Blacksmith Agency was engaged to provide a custom web design and UX/UI redesign to address the portal's poor user experience, friction-filled processes, and underutilized high-value features.

The solution implemented by the Blacksmith Agency involved a user-centric redesign that streamlined workflows and created an engaging interface with a clear visual hierarchy. This strategic overhaul delivered significant measurable impact for CBS Rentals, including a 14.1% increase in conversions for jobsite management actions and an 18.0% growth in average user engagement time.

CBS Rentals