Case Study: CBS Rentals boosts brand recall and traffic with Blacksmith Agency branding

CBS Rentals boosts brand impressions by 44.5% with Blacksmith Agency

Blacksmith Agency provided branding services to CBS Rentals, a construction equipment provider. The company's challenge was a generic and uninspiring brand identity that failed to stand out in a competitive market, relying on a monotonous color palette and poor messaging structure which made it feel indistinguishable and unprofessional.

The solution implemented by Blacksmith Agency was a strategic rebrand that included a refined color palette, a new typographic system, and a simplified layout with clear messaging. This resulted in a significant measurable impact for CBS Rentals, including a 44.5% growth in brand impressions, a 31.12% increase in new users from direct traffic, and an 18.9% growth in returning users.

CBS Rentals