Case Study: Bulb achieves 22.6% more direct traffic with Blacksmith Agency

Bulb grows new direct users by 22.6% with Blacksmith Agency

The EdTech platform bulb struggled with low brand recall and an inconsistent visual identity that failed to build a loyal audience. The Blacksmith Agency was engaged to address these branding challenges, which included a generic brand expression and weak visual hierarchy on their website.

The Blacksmith Agency developed a new, differentiated brand identity with a refined color palette and a system of unique graphic elements. This solution, which included a new typographic system and a simplified layout with clear messaging, yielded significant results. The rebranding effort led to a 22.6% growth in new users from direct traffic and a 25.6% increase in the website return visitor rate.

Bulb