Blacksmith Agency
120 Case Studies
A Blacksmith Agency Case Study
The customer, bulb, an innovative digital portfolio platform for educators, faced the challenge of being nearly invisible in search results, which prevented them from connecting with teachers seeking new solutions. Their website suffered from poor on-page optimization, thin content, and a lack of strategic internal linking. The vendor, Blacksmith Agency, implemented a comprehensive SEO strategy to address these issues.
Blacksmith Agency's solution included refining keyword-rich copy, deploying a strategic internal linking system with a footer mega menu, and creating an authority-building content hub. This approach resulted in a measurable impact for bulb, including a 19-point growth in Domain Authority and a 45.7% increase in organic traffic.