Case Study: AW-Lake achieves 219% more users with Blacksmith Agency web redesign

AW-Lake boosts total users by 219% with Blacksmith Agency

AW-Lake, a leading provider of industrial flow measurement technologies, faced significant challenges with its previous website. The complex product catalog was difficult for their technical B2B audience to navigate, which drove potential customers to competitors. Additionally, the site suffered from a weak visual identity and poor content hierarchy, diminishing the brand's credibility. To address these barriers to sales growth, AW-Lake partnered with Blacksmith Agency for a comprehensive web redesign.

Blacksmith Agency implemented a user-centric solution featuring an intuitive product catalog with advanced filtering and search functionality. They created a modern, professional design to better present complex technical data and reflect AW-Lake's industry expertise. This strategic redesign yielded substantial measurable impact, including a 314% increase in total website sessions, a 219.5% growth in total users, and a 45.34% rise in engaged sessions.

AW-Lake