Case Study: AW-Lake achieves 262% longer session duration with Blacksmith Agency branding

AW-Lake boosts session duration by 262% with Blacksmith Agency

AW-Lake, a provider of industrial flow measurement solutions, faced challenges with a fragmented and outdated brand identity that failed to communicate its expertise, leading to low user engagement and poor customer loyalty. The Blacksmith Agency was engaged to provide a comprehensive branding solution to address these issues of poor integration, an outdated visual identity, and weak brand storytelling.

The Blacksmith Agency developed a strategic messaging framework and a modern visual identity system to create a cohesive brand story. This solution included a complete rebranding rollout across all of AW-Lake's digital and physical assets. The measurable impact was significant, resulting in a 262% surge in average session duration, a 17.44% increase in returning users, and a 45% increase in new customer inquiries.

AW-Lake