Case Study: Alloy achieves a 20.9% engagement rate increase with Blacksmith Agency branding

Alloy boosts engagement by 20.9% with Blacksmith Agency

The customer, Alloy, a company providing an AI-powered platform for consumer brands to connect sales and supply chain data, faced challenges with an inconsistent and generic brand identity that lacked differentiation. They partnered with the Blacksmith Agency for strategic branding services to refine their visual identity and create a more resonant brand connection with their audience.

The Blacksmith Agency implemented a comprehensive solution, including brand discovery sessions to define Alloy's value proposition and the creation of a distinct visual identity with a modern color palette and custom imagery. This strategic branding work delivered significant measurable impact, resulting in a 20.9% increase in overall engagement rate, a 36% growth in engaged sessions per active user, and a 14% increase in returning users for Alloy.

Alloy