Case Study: 12Stone Church boosts engagement with Blacksmith Agency's web design

12Stone Church boosts views per session by 165% with Blacksmith Agency

12Stone Church, a leading multi-site megachurch, partnered with Blacksmith Agency for a custom web design solution. Their challenge was a website with a weak brand identity that failed to capture the vibrancy of their community, coupled with poor navigation and a lack of visual hierarchy that hindered user engagement and made it difficult for visitors to find information.

Blacksmith Agency delivered a solution that included an inspiring visual redesign and an intuitive information architecture, featuring a new resources section with advanced filtering. This strategic redesign by Blacksmith Agency yielded significant measurable impact, resulting in a 165% increase in views per session, a 63% growth in average engagement time, and a 13% increase in total users.

12Stone Church