Case Study: 12Stone Church boosts branding impressions with Blacksmith Agency

12Stone Church boosts branding impressions by 43% with Blacksmith Agency

12Stone Church, a major multi-site megachurch, partnered with Blacksmith Agency to address its outdated and disconnected online brand identity. Their website had a drab, repetitive aesthetic that failed to mirror the energy of their in-person community or communicate their mission effectively, resulting in a poor user experience.

Blacksmith Agency implemented a comprehensive branding solution including a modern visual identity and an optimized user experience. This revitalized digital presence led to a significant measurable impact, including a 43% increase in brand impressions, a 21% growth in new users from direct traffic, and a 17% rise in returning users.

12Stone Church