Case Study: ECI Collaborative unites multilingual community services with Blackribbit

ECI Collaborative unifies 11 organizations across 19 languages with Blackribbit

ECI Collaborative, a coalition of 11 organizations serving multicultural communities in Greater Houston, faced the challenge of building a unified digital presence. They needed to honor their individual members while meeting strict grant requirements, serving users across 19 languages, and designing for smartphone-primary users with varying digital literacy. They engaged Blackribbit to develop a website and branding solution to address these complex needs.

Blackribbit developed a culture brand strategy centered on "Welcome" and built a hospitality-inspired website that allowed users to filter services across 19 languages. The solution included an internal referral system for seamless coordination between coalition members and grant-compliant data collection. As a result, ECI Collaborative now operates with a unified brand identity and a digital ecosystem that effectively serves its communities while meeting all operational and funding requirements.

ECI Collaborative