Case Study: Brambles achieves over 80% global auto-match and streamlined in-house cash management with BlackLine Cash Application

Managing Cash with a Streamlined Application Process

Brambles, a global leader in sustainable supply‑chain logistics operating in 50+ countries and managing 80 bank accounts, brought cash management in‑house to gain visibility and control. After moving the outsourced function from India to regional teams in Romania and Mexico, the company encountered heavy manual work, fragmented local processes and limited scalability—making cash application slow, error‑prone and costly.

Brambles deployed BlackLine Cash Application region by region, standardizing workflows while accommodating local requirements and using AI‑driven automation. The result: auto‑match rates rose from under 38% to over 80% company‑wide (up to 92% in the US; Latin America jumped to >75% almost immediately), faster cash application improved collections and cash flow, staff were redeployed to customer‑valued work, and operational spending was reduced.

Brambles

Christoph Koenig

Director I2C, Service Delivery EU and Global Process Owner