Case Study: Buc-ee’s boosts awareness for new gas stations with Blackhawk Digital Marketing

Buc-ee’s reaches 4 million people with Blackhawk

The iconic gas station chain Buc-ee's faced the challenge of expanding its renowned brand awareness into the digital space, having previously relied on its famous highway billboards. To address this, Buc-ee's partnered with the vendor Blackhawk for its digital advertising services.

Blackhawk transformed Buc-ee's classic billboard designs into digital ad formats for a campaign announcing new locations. The solution involved running targeted ads on Facebook and Instagram in several markets. This digital campaign by Blackhawk successfully reached over 4 million people, generated more than 12 million impressions, and garnered over 20,000 post engagements.

Buc-ee’s