Case Study: Edmonton’s Best Hotels boosts hotel bookings with Blackhawk Network incentives

Edmonton’s Best Hotels boosts bookings 813% with Blackhawk Network

Edmonton’s Best Hotels, a group representing 51 hotels in Alberta, faced the challenge of motivating visitors to stay longer in their city, which was primarily a one-night destination. Their existing rewards program was delivering dismal results. To reignite bookings, they partnered with vendor Blackhawk Network to redesign their incentives program using digital reward cards.

The solution from Blackhawk Network was a multi-tiered program offering digital gift cards for stays of one, two, or three nights. This provided customers with flexible and instantly delivered rewards. The results were a staggering 813% increase in sales, with the program selling 1,535 deals amounting to 3,225 hotel nights in just ten months. Blackhawk Network's solution also successfully encouraged longer stays, with 76% of bookings being for two or three nights, significantly benefiting the local economy.

Edmonton’s Best Hotels