Case Study: a leading health and beauty manufacturer achieves 100% year-over-year online gift card sales growth with Blackhawk Network

Beauty Brands Grow Online Gift Card Sales 100% Year-Over-Year

Blackhawk Network worked with a leading health and beauty manufacturer whose brands were losing in-person access to shoppers as malls and department stores shut down during early 2020 lockdowns. As consumer attention shifted rapidly online, the company needed a better way to connect with customers and keep driving sales without relying on physical retail traffic.

Using Blackhawk Network’s CashStar platform for branded online gift cards, the manufacturer launched streamlined gift card programs with promotions, personalization, and product eGifting options. The result was an average 100% year-over-year increase in online gift card sales dollar volume in Q2 and Q3 2020, with Mother’s Day promotions driving 35% higher growth than the prior year’s offers.