Case Study: US-based online torque tool retailer achieves 30% revenue increase and 22% profit growth with BlackCurve Price Optimisation

US-Based Online Retailer - Customer Case Study

US-Based Online Retailer, a specialist seller of industrial-grade torque tools with 5,364 products, was overly reliant on a core set of SKUs and saw limited ROI from simple competitor re-pricing tools. To address this risk and implement a more comprehensive approach, they engaged BlackCurve and adopted BlackCurve’s Price Optimisation Tool.

BlackCurve combined Google Shopping competitor data (with marketplace/vendor exclusions), the retailer’s historic sales data, a configurable Rules Engine to protect top-performing SKUs, and an AI-driven pricing engine to autonomously manage the remainder, pushing nightly updates to the retailer’s BigCommerce site. Within the first month 70 previously unsold products sold (a 12% uplift in products sold/inventory sell-through), and across the subsequent 12 30-day periods the retailer achieved a 30% revenue increase and a 22% profit increase—results attributed to BlackCurve’s Price Optimisation Software.