Case Study: Online Fashion Retailing Company achieves 29% improvement in Net Sales Margin and 43% increase in Net Sales with BlackCurve

Online Fashion Retailing Company - Customer Case Study

Online Fashion Retailing Company, a UK-based men's and women's online underwear and swimwear retailer with £15+ million in annual revenues, faced heavy reliance on discounting and pricing decisions driven by market knowledge and gut feel. They wanted to maximise margin during the full-price stage, reduce steep markdowns, and test whether dynamic, data-driven pricing could work — engaging BlackCurve and its Price Optimisation Platform to tackle these challenges.

BlackCurve implemented its Price Optimisation Platform, automating custom pricing rules and, after an assessment, its Data Science team recommended lowering minimum margin requirements by a further 9% to capture volume. The platform found the retailer’s products were price-elastic, extended time at full price, raised average lifecycle margins, and outperformed the in-house control with a 29% improvement in Net Sales Margin and a 43% improvement in Net Sales.