Case Study: Electrical World achieves automated, competitive pricing across 8,340 products with BlackCurve

Electrical World - Customer Case Study

Electrical World, a Northern Ireland–based independent electrical appliance retailer shipping 8,340 products to over 50 territories, faced an increasingly competitive online market and an error-prone, spreadsheet-based pricing process that made frequent updates (around 10,000 monthly price changes) difficult to manage across channels. To solve this, Electrical World turned to BlackCurve’s dynamic pricing platform for competitor pricing data and rule-based price optimisation.

BlackCurve implemented automated competitor monitoring, dynamic pricing rules with price safeguards, and channel-wide synchronisation so updates roll out to the website, Amazon and eBay automatically. After initially optimising one‑fifth of their catalogue, Electrical World expanded BlackCurve to all 8,340 products; BlackCurve now executes 100,000+ monthly price changes, delivering strong ROI, tighter competitive pricing and reduced manual errors.

Electrical World

Matthew Coalter

Director of E-commerce