Case Study: Donaghy Brothers achieves 9x ROI and £90k new revenue with BlackCurve Price Optimisation

Donaghy Brothers - Customer Case Study

Donaghy Brothers, Northern Ireland’s leading independent electrical retailer, manages about 6,000 SKUs sold online and in stores and faced growth constraints from reliance on a few key lines, slow reaction to competitor moves, and uncertainty about when to raise prices. To address this, they engaged BlackCurve and adopted The BlackCurve Price Optimisation Platform to gain dynamic, data‑driven pricing control.

BlackCurve applied competitor pricing and Donaghy Brothers’ sales history through its rules‑based engine in a 3‑month pilot targeting uncompetitive, low‑selling items. The initiative sold 93 previously unsold products, generated roughly £90,000 in new revenue, and delivered a 9× return on investment, demonstrating measurable uplift and improved pricing confidence for Donaghy Brothers.

Donaghy Brothers

Seamus Óg McGilligan

Online Sales Manager