Case Study: Appliance House achieves automated competitor-led pricing and significant time savings with BlackCurve Price Optimisation

Appliance House - Customer Case Study

Appliance House, an online home and kitchen appliance retailer, faced rapid growth and relied on manual daily checks of competitor prices from Google Shopping across 3,000 products, making it impractical to maintain a credible competitive-pricing message. They engaged BlackCurve to provide the automated pricing intelligence and optimisation they needed.

Appliance House implemented BlackCurve’s Price Optimisation Platform and Rules Engine with a competitor-led strategy and minimum margin safeguards; the platform now checks competitors and makes automated pricing changes for 3,000 SKUs every day. Appliance House has been a BlackCurve customer for over two years, reporting significant time savings from no longer manually repricing daily and exploring BlackCurve’s A.I. Engine to price items without competitor listings.

Appliance House

Chris Reid

Managing Director