Case Study: a leading luxury footwear brand achieves +44% net AOV with Blackcart Try Before You Buy

Leading Luxury Footwear Brand - Customer Case Study

The leading luxury footwear brand faced the challenge of pivoting to a direct-to-consumer model and needed to boost order volume and net average order value. It was difficult to convey their high quality online, and they sought to overcome the common issue of inconsistent shoe sizing for shoppers. They partnered with Blackcart to implement a Try Before You Buy service.

Blackcart's solution allowed shoppers to try multiple pairs of shoes at home with a refundable deposit, only paying for what they kept. This service directly addressed the fit issue and elevated the online experience. As a result, the brand achieved a 44% increase in net average order value, with 87% of that growth coming from new customers.