Case Study: a leading denim brand achieves higher AOV and revenue per visit with Blackcart Try Before You Buy

Leading Denim Brand - Customer Case Study

Blackcart partnered with a leading denim brand to address a fundamental eCommerce challenge. The merchant was experiencing lost sales due to customer uncertainty around sizing, quality, and fit when shopping online, which prevented shoppers from making larger purchases with confidence.

The solution was the implementation of Blackcart's Try Before You Buy service. This allowed shoppers to try up to five items at home with no upfront cost, paying only for what they kept. This approach eliminated purchase friction and significantly boosted key metrics: the average order value for initial transactions increased by 112.3%, revenue per visit grew by 48.2%, and the use of discount codes decreased by 13.5%.