Case Study: Buffalo Sabres deliver fan content in seconds with Blackbird

MSG Networks delivers clips to fans in under 30 seconds with Blackbird

MSG Networks, a major sports network, faced a significant challenge in creating and publishing online content for their fans. Their traditional on-premise editing systems made the process very slow and time-intensive, requiring hours to re-export files. They sought a faster, more agile solution and chose the Blackbird platform to address this.

By implementing Blackbird, the vendor provided a browser-accessible solution that allowed the production team to rapidly clip, edit, and publish content. This enabled them to seamlessly deliver broadcast-quality video to their website and social channels. The results were dramatic, with Blackbird reducing the time to clip from a live game to social media to under 30 seconds, a huge game changer that made their workflow instantaneous and highly efficient.

MSG Networks