Case Study: IMG delivers rapid Open Championship highlights with Blackbird

IMG delivers 1.5 million Twitter video views with Blackbird

IMG, a leading sports rights agency, faced the challenge of delivering rapid and engaging video highlights to a global audience of millions during The 148th Open golf championship. They needed to meet the high demand for content on social media quickly, despite unpredictable conditions and bandwidth limitations on location. They turned to Blackbird as their cloud video editing platform to solve this.

Using Blackbird, IMG's digital teams on location and in London were able to clip, edit, and publish highlights to Twitter in a matter of seconds, even with low bandwidth. The solution allowed them to add emojis, tags, and rights controls. This resulted in millions of video views on Twitter, with highlights being viewed over 1.5 million times and helping to grow their Twitter following by 512,000, delivering high exposure and engagement for Blackbird's customer.

IMG