Case Study: Deltatre delivers live sports highlights in 15 seconds with Blackbird

Delivering live sports streams to multiple partners globally in 15 seconds

Deltatre worked with Blackbird to solve the challenge of getting multiple live video signals from the European Tour Golf venue to broadcast partners much faster. Previously, clients waited hours for access to media, and some even had to send their own crews and equipment to the venue, making the workflow slow and costly. Blackbird’s live editing platform was used to support fast turnaround of highlights and time-critical delivery.

Blackbird’s solution ingested satellite feeds into Blackbird Ingest on Azure just 15 seconds behind live, enabling near-live editing and cloud-based distribution of highlights to partners worldwide. The workflow removed the need for hardware, improved scalability, and included 24/7 support. The result was a dramatic reduction in time from shoot to access, from 5 hours to 5 minutes, while improving Deltatre’s partner relationships and overall event profile.

Deltatre

Pete Burns

Head of Business Development