BlackBerry
178 Case Studies
A BlackBerry Case Study
M1 Limited is a leading Singaporean telecommunications provider serving over two million customers across mobile, fixed, and enterprise services. As its SME and corporate clients shifted from capital expenditures to OPEX and demanded more than basic voice and data — including endpoint management, productivity and collaboration tools — M1 needed a way to offer a full mobile portfolio that could be bought as monthly add‑ons and meet strict data‑security and regulatory requirements.
M1 partnered with BlackBerry to bundle BlackBerry UEM and the Enterprise Mobility Suite into its plans, using cloud deployment and simple monthly licensing. The integration was straightforward, strengthened M1’s security and compliance posture, and increased customer engagement — driving more sales opportunities, higher perceived value for corporate clients, and a stronger market position.
Willis Sim
Chief Corporate Sales & Solutions Officer