Case Study: Tough Mudder competitor Neall Hards achieves better training and race performance with BlackBerry

Tough Mudder - Customer Case Study

Tough Mudder competitor Neall Hards needed a way to train for grueling 24-hour obstacle races while staying connected and tracking progress in extreme conditions. As a longtime BlackBerry smartphone user, he relied on the device’s GPS, email, calendar, and BBM features, along with the runtastic PRO app, to support his training and race preparation.

BlackBerry provided the smartphone platform that Hards used to measure running distance, pace, and time, while also letting friends and family follow his progress in near real time. The solution gave him immediate voice feedback, durable performance in mud, water, and cold, and better pacing and motivation; BlackBerry also helped him organize training with fellow Tough Mudder participants.

Tough Mudder