BlackBerry
178 Case Studies
A BlackBerry Case Study
This community physician’s hospital — part of a major North American care network with several hundred clinical and several thousand support staff across nearly 40 departments — needed a more reliable, faster way to manage staffing and emergency notifications. Its operations center struggled with a slow, manual alerting system that wasted staff time, couldn’t target employees by skills or department, and allowed critical alerts to be ignored during an emergency; decision-makers required seamless HR integration, precise targeting, and quicker notification workflows.
The hospital implemented BlackBerry AtHoc (AtHoc Alert), linking the platform to its HR feed and using pre-built templates, multi-channel messaging, and targeted distribution lists from the operations center. The change cut shift-filling time from up to an hour to minutes, extended reach to international staff, improved auditability for union rules and regulatory requests, reduced grievances, and helped ensure staffing levels that support better patient care and faster emergency response.
Patient Care Operations Center