BlackBerry
178 Case Studies
A BlackBerry Case Study
Pitney Bowes Canada, a national provider of mailing and office technology services, faced two mobility challenges: field technicians relied on slow, cumbersome mainframe terminal emulation over a Bluetooth/GSM connection and often delayed service updates, while the sales force depended on laptops that weren’t always connected or convenient on the road. These limitations reduced real-time visibility into service calls and made sales data updates labor intensive.
The company standardized on BlackBerry smartphones, deploying an Antenna Software app that lets technicians enter service calls and order parts in near real time, and rolled out Salesforce Mobile for BlackBerry to give sales reps instant CRM access. The changes improved technician productivity and workload management (allowing fewer techs per territory), cut inventory and supply-chain costs, sped customer-service response, and delivered a return on investment in under 18 months, with improved customer visibility and retention expected over time.
Ake Deutschmann
Director of Information Technology