BlackBerry
178 Case Studies
A BlackBerry Case Study
Blu Bathworks is a modern bathware design house and manufacturer selling high-end products to distributors, retailers and design professionals. With hundreds of dealers and a global, frequently traveling workforce, the company needed a smartphone that integrated with its Mac-based office, provided seamless cloud access, protected sensitive client and design data, and delivered long battery life to keep projects moving.
Blu Bathworks deployed BlackBerry Z30 devices running BlackBerry 10 with BlackBerry Link and BBM. The solution provided Mac synchronization, secure encryption, up to 25 hours of mixed use battery life, and productivity apps for real‑time collaboration and cloud file access. Employees reported faster workflows, improved communication and greater data security, and the company plans to develop custom enterprise apps as it grows.
Blu Bathworks
Michael Gottschalk
Founder and CEO