Case Study: Herrle's Country Farm Market achieves real-time customer engagement and on-the-go marketing with BlackBerry

Country Market Takes A Fresh Approach To Marketing Using Blackberry

Herrle’s Country Farm Market is a 150‑year‑old family farm and country market in Ontario that sells highly perishable, locally grown produce, baked goods and preserves. Facing a small selling window, dispersed staff across 250 acres, and growing consumer demand for farm‑fresh food, Herrle’s needed a fast, reliable way to promote daily inventory and stay connected with both customers and employees.

By equipping the team with BlackBerry 10 smartphones and using Twitter, Facebook and BBM, Herrle’s began posting real‑time photos and “Tractor Tweets,” grew its social following to almost 8,000, and sent over 30,000 updates. The phones enabled instant marketing, stronger customer engagement (often hundreds of responses to posts), better staff coordination and on‑the‑go access to documents and weather — helping drive foot traffic and improve daily operations.

Herrle’s Country Farm Market

Trevor Herrle-Braun

Operations Manager